Our service-users and partners recently agreed on the need to change our Cardiff Institute for the Blind name as we had been told that it stopped or delayed many people from asking for or accepting our support and it no longer reflected what we do and where we work. We believe it is also affecting our ability to generate much needed income, as the name has become outdated and does not reflect the difference we make to peoples lives.
We are now asking a wide range of people about what name, strapline and visual identity will best help us reach and support the thousands of blind and partially sighted people living across South Wales.
Our service-users and partners have recommended a name and identity that is modern, informal and helps communicate the life changing support we can provide to people – particularly those who have recently developed a condition affecting their sight. The two possible names and descriptive straplines we are consulting on have been developed from the first stage consultation we did but we are very open to changing or adapting these following feedback from this consultation.
The following online survey should take no more than five minutes to complete. Click here to start the survey: https://www.surveymonkey.co.uk/r/decideourname2
Please contact us on 029 2039 8900 if you would like to complete the questionnaire over the phone, in Welsh or in an alternative format.